Telephone Directory, San Francisco, California Pacific Telephone and Telegraph Co. October, 1898 page 145 The Business You Cannot Do by mail because time is too precious, or by telegraph because it would take too many words to express, and the reply must be awaited, or by personal interview because traveling is expen- sive and tedious and robs you of your time, you can do by TELEPHONE, which gives you Instantaneous Communication (end of page)