transcribed by sfgenealogy.com <http://www.sfgenealogy.com> Telephone Directory, San Francisco, California Pacific Telephone and Telegraph Co. October, 1898 page 144 Simplicity Directness and Dispatch are the watchwords of modern business methods . . . . . A Telephone Communication has all the simplicity and directness of a personal conversation. As for dis- patch—it is Telephone first and the rest nowhere. (end of page)